“If shopping could cure cancer it would be cured by now,” Wall said. “We don’t need more awareness; we need action to stop the causes of breast disease. Awareness is not the same as working to end the epidemic.”
My “Pink” Ribbon…done in black, as is more fitting.
My mother “lost” her “battle” with breast cancer years ago…in the grand month of “Breast Cancer Awareness”, formally known as October. In the years since then, I’ve been gifted Pink Ribbons in every form and incarnation from pens to key-chains to coffee mugs…I despise them, each & every one.
I have never, and will never, give a dime or show an ounce of support for this ridiculous “Cheering on” of a disease – of this “Pink Ribbon” club that serves only to make talking about loss of boobs more tolerable to society. What the video below says at the beginning is true…there is a push to pretty-up the disease and to show only shiny, happy survivor faces in public…and for some of us who know better, who have a more intimate relationship with breast cancer, that public relations image is downright nauseating. My mother was NOT happy and cheerful and perky during the years breast cancer ravaged her body. She was sick, pale, weakened, burned, scarred, maimed, bald and died looking like a Holocaust corpse.
There was nothing Perky Pink about any of it!!
And before I allow myself to veer off into a full out personal rant, I will let other voices pick up from here and explain what it is about the Pink Ribbon campaign that gets me so agitated that my vision blurs from pink to fiery-red…
Source – “Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?”
Little known to many, for instance, is the fact that the original breast cancer ribbon was created by a woman named Charlotte Haley, now 68 years old, as an awareness tool to expose the fact that the National Cancer Institute (NCI) spent virtually none of its budget on cancer prevention. Today, that ribbon, which was originally a salmon color, has been hijacked by corporations and turned pink for the purpose of raising gobs of money in the name of “finding a cure.”
“Raising money has become the priority, regardless of the consequences,” said one woman interviewed for the film, concerning what all the breast cancer hullabaloo is really about. “If people actually knew what was happening, they would be really pissed off,” added another woman.
“Directed by acclaimed filmmaker Léa Pool, and produced and executive produced by Ravida Din for the National Film Board of Canada, PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.”
Most people have no idea where their donations to groups like Susan G. Komen for the Cure actually go, and whether or not any of it is being used for legitimate purposes. And at the same time, many of the products with pink breast cancer labels on them actually contribute to the disease, including KFC chicken (http://www.naturalnews.com/028631_Komen_for_the_cure_pinkwashing.html), Diet Coke (http://www.naturalnews.com/031415_Coca_Cola_diet_soda.html), and even alcoholic beverages (http://www.naturalnews.com/030018_pinkwashing_breast_cancer.html).
“It is hypocrisy to use carcinogens in products and at the same time be raising money for a cure,” pointed out one woman in the film about the countless consumer products that contain known carcinogens.
So how can organizations like Komen for the Cure and its numerous corporate sponsors claim to be interested in ending breast cancer when they continue to do nothing to oppose the use of cancer-causing chemicals and additives in consumer products?” Click Here To Learn More
“We want people to do something besides worry and shop…”
“To many women with breast cancer, Breast Cancer Awareness Month is about the evils of pink.
From soup cans to Mustangs, many corporations saturate their products in pink during Breast Cancer Awareness month. These corporations incentives, many breast cancer advocates warn, however, may not be as good-hearted as they appear.
This advertising technique, called cause marketing, is a marketing strategy where charity is used to increase profits. Research from Cone Communications, a Boston consultancy, found that 79 percent of consumers would likely switch to a brand that supports a cause, all other things being equal.
“This is nuts,” breast-cancer patient, Jeanne Sather, 54, said. “Companies will take out an advertisement in a major magazine to tell you about their great donation, and the ad might cost more than the donation,” Sather said. “This is fairly typical.”
Sather said cause marketing exploits women who have breast cancer. Sather said she urges women to boycott any product that displays a pink ribbon on it. Her Seattle-based blog, The Assertive Patient, features her “Boycott October” campaign where she recommends that people stop buying pink ribbon products.
Many organizations are producing “pink products,” with promises to donate part of the item’s proceeds towards a breast cancer foundation. Angela Wall, the editor of Breast Cancer Action said consumers need to be aware that the portion of the product’s profit that the corporation donates is often very slim. Many corporations have a donation maximum that puts a cap on the money raised at a certain point. The money raised after this point goes to the corporation, rather than the charity.
While some companies are required to inform consumers of their maximum, many corporations found loopholes, enabling them to pocket the excess charity money.
New Balance reached its $1 million per year maximum over the past two years. The company is partnered with the Susan G. Komen foundation, who insist its corporate partners inform consumers when they have reached their donation maximum. However, New Balance said in a statement that it does not inform their consumers after they have reached the cap.
Despite mislead customers, many companies claim cause marketing triggers awareness. Last month, the Pink Ribbon Produce campaign used in-store promotions to drive breast-cancer awareness through produce at participating stores. The participating stores were decorated with a pink ribbon indicator.
Not everyone, however, says generating awareness is enough support.” Full Post Here