If you use Wesson brand cooking oils, you may be able to join a class-action lawsuit against food giant ConAgra for deceptively marketing the products as natural.
These days it’s hard to walk down a supermarket aisle without bumping into a food product that claims to be “all-natural.” If you’ve ever wondered how even some junk food products can claim this moniker (witness: Cheetos Natural Puff White Cheddar Cheese Flavored Snacks — doesn’t that sound like it came straight from your garden?), the answer is simple, if illogical: The Food and Drug Administration has not defined the term “natural.”
So food marketers, knowing that many shoppers are increasingly concerned about healthful eating, figured: Why not just slap the natural label on anything we can get away with? That wishful thinking may soon be coming to an end if a few clever consumer lawyers have anything to say about it.